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Case Study: rankingCoach lifted payment success 18% and expanded to 20 countries with Zuora

rankingCoach Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
rankingCoach
Industry
Software
Challenge
Failed payments drove passive churn
Headline result
18% increase in payment success rate

Key results

18%
Increase in payment success rate
Within 2 months
20
New countries entered
In 12 months

The challenge

rankingCoach, an SEO and digital-marketing SaaS provider, aimed to scale globally while losing an estimated 17% in revenue opportunities to inefficient collections and payment failures. Failed payments triggered immediate service cancellation, increasing passive churn.

The solution

rankingCoach implemented Zuora Billing for multi-currency, multi-language invoicing, Zuora Collect for machine-learning-driven payment-retry optimization, and Zuora Workflow for automated customer communications.

With Zuora Collect, you put in less effort and get better results.

DW
Daniel Wette
CEO and Co-founder, rankingCoach

The results, in context

rankingCoach reported an 18% increase in its payment success rate within two months of adopting Zuora Collect. The company expanded to 20 new countries in 12 months, localizing its solution across 14 languages and 32 countries.

Products used

Zuora Zuora BillingZuora Zuora CollectZuora Zuora Workflow