Case Study: Asana launched 30+ product rate plans a year and cut audit burden 20-25% with Zuora

Key results

The challenge

Asana's legacy billing infrastructure could not support its shift from product-led growth to enterprise sales, including multi-year contracts, ramp pricing, consumption-based models, and diverse payment methods.

The solution

Asana implemented Zuora Billing and Zuora Revenue to automate its monetization and revenue operations, enabling blended seat-based and consumption-based billing.

The results, in context

Asana increased new product rate-plan launches from 10-15 per year to more than 30, while reducing time-to-market for new plans from two to three months down to weeks. Automation reduced the audit burden on its finance team by 20-25%.

Products used