Case Study: Hudl cut financial close time roughly in half and saved 100+ hours a month with Zuora
Key results
The challenge
Hudl, a sports performance analytics company, faced ASC 606 compliance requirements and manual revenue-accounting work that forced it to add one to two days to close its books during peak season. It needed to scale finance operations amid growth and increasingly complex contracts.
The solution
Hudl deployed Zuora Revenue integrated with Zuora Billing on the Zuora Central Platform, using Zuora Workflow and developer tools to automate revenue recognition and reporting.
“I'm sleeping much better myself now.”
STStephanie ThorinSenior Manager of Revenue Accounting, Hudl
The results, in context
Hudl reported an approximately 50% reduction in close time and a 25% reduction in manual revenue-recognition processes after integrating Zuora Billing and Revenue. It required zero additional days to close during its 2023 high-volume season and saved more than 100 hours per month across IT, billing, and engineering teams.