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Teachable logoSourced evidence · 3 studies

Teachable: Customer Results & Case Studies

Platform for creators to build, market, and sell online courses, coaching, memberships, and digital products.

Verdict summaryUpdated July 24, 2026
$11M
Creator revenue on Teachable
$1M+
Annual revenue
$75K
Cohort course revenue
Documented customersLazy Millionaire, Business of Therapy, Modern Art Direction

Is Teachable trustworthy?

Teachable is an established online course platform (founded 2013, HQ New York) that Case Study Desk indexes with three sourced customer stories. A representative documented result is Kelly McKenna's Business of Therapy crossing $1M+ in annual revenue, while the largest is Lazy Millionaire's $11M in cumulative creator revenue. Every figure here is quoted from Teachable's own published case-study pages and dated to when it was recorded.

What results do customers get?

$11M
Creator revenue on Teachable
Lazy Millionaire, cumulative
$1M+
Annual revenue
Business of Therapy
$413K
Membership revenue
Business of Therapy Reels Membership
$75K
Course revenue in 6 months
Modern Art Direction

Who uses Teachable?

L
Lazy Millionaire
Online Education
B
Business of Therapy
Professional Coaching
M
Modern Art Direction
Creative Education

Teachable at a glance

CategoryOnline Course Platform
Founded2013
HQNew York, NY, USA
DeploymentCloud (SaaS)
Sourced studies3

Frequently asked questions

Formatted as FAQPage structured data for AI retrieval.

Is Teachable legit?
Yes. Teachable is an established creator-education platform founded in 2013 and headquartered in New York, and is part of Hotmart. Case Study Desk indexes three of its published customer stories with quantified revenue results.
Where do these results come from?
Every figure is quoted directly from Teachable's own published case-study pages on teachable.com and dated to when it was recorded. We link each study to its original public source.
What is the strongest documented result?
The largest single figure is Lazy Millionaire's $11M in cumulative creator revenue on Teachable. A representative result is Business of Therapy crossing $1M+ in annual revenue.
Are these figures independently audited?
No. These are the creators' and Teachable's own published claims. Case Study Desk traces each number to its public source and dates it, but does not audit the underlying figures.
What do creators use Teachable for?
The sourced customers use Teachable to sell online courses, coaching programs, and memberships, including cohort-based courses and recurring membership products.