Case Study: Lazy Millionaire generates $11M on Teachable
Key results
The challenge
Amie Tollefsrud started with Rebelle Nutrition and wanted to move beyond one-to-one work into scalable digital products. She later launched Lazy Millionaire to teach other creators how to build course businesses. The goal was a repeatable system for launching and selling courses across niches.
The solution
Tollefsrud built and sold her courses on Teachable, using the platform to host content and process sales for both Rebelle Nutrition and the Lazy Millionaire Method. The approach centered on productizing her methods into courses that could be sold repeatedly.
“I am a self-proclaimed, very lazy person.”
ATAmie TollefsrudFounder, Rebelle Nutrition and Lazy Millionaire
The results, in context
Across her Teachable businesses, Tollefsrud reports generating $11 million in revenue. Her first course launch brought in $5,000 within one hour, and the Lazy Millionaire Method has reached more than 4,000 students across niches.