Case Study: Modern Art Direction earns $75K in 6 months on Teachable
Key results
The challenge
Jason Murray, an art director with a large following, wanted to teach art direction and advertising through a structured, cohort-based course. He needed to validate demand, set pricing, and deliver live cohorts to paying students under the Modern Art Direction brand.
The solution
Murray ran cohort-based courses on Teachable, iterating on pricing and format across successive cohorts. He raised the price from $300 to $800 per person as the course proved out and refined live delivery.
“Just last week [I] got a message from one of my students who was just like, man, I just got a new job, and just wanted to thank me because of the class.”
JMJason MurrayFounder, Modern Art Direction
The results, in context
Over six months Murray generated $75,000 in revenue, enrolling 120+ students across three cohorts. Per-seat pricing rose from $300 to $800, and by the third cohort live attendance reached 60-80%.