Case Study: Business of Therapy crosses $1M+ annual revenue on Teachable
Key results
The challenge
Kelly McKenna, LCSW, MBA, built a private therapy practice and wanted to help other therapists grow their own practices through digital education. Serving clients one at a time limited reach and income. She needed a way to package her expertise into courses and a recurring membership.
The solution
McKenna used Teachable to sell the Private Practice Academy Bundle and a recurring Reels Membership under her Business of Therapy brand, alongside her private practice and podcast. The membership model provided recurring revenue on top of course sales.
The results, in context
Business of Therapy crossed $1M+ in annual revenue across her private practice and digital products. The Reels Membership generated $413,000 with roughly 800 active members, and the Private Practice Academy Bundle has served more than 1,000 students. In her first full year of private practice she earned $250,000.