Case Study: Zartico scales its Destination Operating System 3,000% with GoodData
Key results
The challenge
Destination Marketing Organizations lacked real-time data capabilities and relied on outdated survey data, often 6-9 months old, to guide tourism investment decisions. This delay prevented timely, data-driven choices about promotional spending and destination strategy.
The solution
Zartico partnered with GoodData to build a real-time Destination Operating System, using GoodData's logical data models, dashboards, and automation to let organizations analyze tourism trends and optimize spending on demand.
“As we went from four clients to well over 120 clients, GoodData has been able to scale with us at every step.”
JKJay KinghornCo-Founder and CIO, Zartico
The results, in context
Zartico reported 3,000% customer growth, expanding from four clients to well over 120 in 22 months, while running 133 active GoodData workspaces in production and growing to 650+ users. The platform released 80+ product enhancements over six months.