Case Study: DXC Technology lifts MQLs 206% after unifying analytics on GoodData
Key results
The challenge
DXC Technology faced fragmentation across regional marketing and sales teams using disparate tools, resulting in poor communication and no shared KPIs. Leadership needed centralized analytics to track leads through the buyer's journey and demonstrate marketing's impact on pipeline and revenue.
The solution
GoodData unified 50+ cloud and on-premise data sources into a single platform within 90 days, enabling pipeline, attribution, and scoring models and delivering executive dashboards for metrics such as Marketing Qualified Leads and Marketing Sourced Pipeline.
“GoodData was able to handle literally every problem we threw its way. There's nothing else like it in the market.”
CMChristopher MarinDirector of Digital Marketing Ecosystem and Analytics, DXC Technology
The results, in context
Since launch, DXC Technology reported a 206% increase in marketing qualified leads. The customized solution launched in 90 days and integrated more than 50 digital systems into a single infrastructure.