Case Study: Fourth builds an embedded analytics product on GoodData with 117% ROI
Key results
The challenge
Fourth recognized that hospitality businesses held substantial data but lacked affordable, accessible analytics. Most relied on Excel spreadsheets while enterprise tools exceeded typical operational budgets, and stakeholders across the organization struggled to access relevant data for decisions.
The solution
Fourth partnered with GoodData to build Fourth Analytics, a cloud-based embedded analytics platform that integrates multiple data sources including third-party systems and provides role-based, customizable data distribution across the business.
“The level of growth we've experienced would not have been possible without our partnership with GoodData.”
MSMike ShipleyAnalytics & Insight Solutions Director, Fourth
The results, in context
Fourth reported 117% ROI with a 2.4-year payback period and a 97% customer retention rate. One pub chain achieved £5 million in annual labor cost savings using the platform.