Case Study: CompareNetworks sustains 90% annual customer retention with embedded GoodData
Key results
The challenge
CompareNetworks needed to deliver sophisticated analytics to science and healthcare manufacturers while scaling its own B2B marketplace operations across multiple revenue streams.
The solution
CompareNetworks embedded GoodData into its imSMART mobile sales enablement platform, letting customers analyze marketing campaigns and optimize sales pipelines through customizable dashboards and reports with no additional IT overhead.
“GoodData offers our customers the power to peel back the onion and go deeper - to streamline sales processes, build impactful marketing campaigns, and identify scalable growth opportunities.”
JRJason RoyChief Technology Officer, CompareNetworks
The results, in context
CompareNetworks reported a 90% annual customer retention rate and more than 300% year-over-year user growth among customers. One customer achieved a 50% reduction in printing costs after data revealed poor ROI on physical assets.