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Case Study: Critical Start ties recognition to retention with WorkTango

Critical Start Case StudySourced & dated by Case Study Desk
Key facts · TL;DR
Company
Critical Start
Industry
Cybersecurity Software
Challenge
Critical Start wanted recognition to support retention and motivation.
Headline result
Critical Start recognition users stay 2.8 years longer on average than inactive users

Key results

2.8 yrs
Longer average tenure for active recognition users
vs inactive users
81%
Employees more motivated when appreciated

The challenge

Critical Start, a cyber risk monitoring company, wanted to strengthen retention and motivation by making appreciation a consistent, structured part of its culture rather than an occasional gesture.

The solution

Critical Start rolled out WorkTango's Recognition & Rewards with a quarterly points system, a values-based Level Up Awards program, LMS integration, and automated milestone celebrations.

The results, in context

Critical Start reported that employees who actively use WorkTango Recognition & Rewards stay 2.8 years longer on average than inactive users. The company also cited that 81% of employees say they are more motivated to work harder when their manager shows appreciation.

Products used

WorkTango Recognition & Rewards