Case Study: Amobee runs employee-led charity fundraising through WorkTango point pooling

Key results

The challenge

Amobee, an advertising technology company, wanted to let employees direct their recognition rewards toward a shared charitable cause, quickly and at scale, in response to the crisis in Ukraine.

The solution

Amobee used WorkTango's point-pooling capability, letting employees contribute their recognition reward points toward a collective charitable donation.

The results, in context

Within 24 hours of launching the campaign, Amobee employees had collected over $5,000 in pooled points for Ukraine relief. The company reported that the total contribution ultimately exceeded tens of thousands of dollars.

Products used