Women's healthcareSourced
Case Study: Viva Eve lifts conversions 40% with an Instapage sticky-CTA experiment
Viva Eve Case StudySourced & dated by Case Study Desk
Key results
The challenge
Viva Eve, a New York women's healthcare provider, wanted to improve landing-page performance for its social media campaigns and increase form submissions for scheduling appointments.
The solution
Working with Instapage's CRO, design, and engineering services, Viva Eve launched an optimized page template and then ran an experiment on a sticky call-to-action, using a sticky header on desktop and a sticky footer on mobile to keep the form visible and accessible while visitors scrolled.
“The Instapage team was super knowledgeable and helpful with coming up the testing ideas.”
VWViolet WuManager, Performance Marketing & Analytics, Viva Eve
The results, in context
The sticky header and footer experiment, tested across 1,900 visitors with a single variation, produced a 40% lift in conversion rate.
Products used
Instapage Landing PagesInstapage Experimentation