Case Study: Atlantic Relocation Systems raises ad conversions 198% with geo-specific Instapage pages
Key results
The challenge
Atlantic Relocation Systems (ARS) runs moving, shipping, and storage services across 13 US regions and used Google ads for each vertical and location, creating high ad spend for core services such as residential moving. ARS saw an opportunity to personalize ads by region but lacked the internal capacity to build the landing pages.
The solution
Instapage's Professional Services team analyzed ARS's ad performance, prioritized residential moving as the highest-spend vertical, and built personalized ad-to-page experiences for each geographic region, adding conversion-focused design and tracking and QA tooling.
“Instapage captured the look and feel of our online advertising, but optimized it for higher conversions.”
JSJon SchroederPresident, Atlantic Relocation Systems
The results, in context
ARS reported a 198% increase in conversions from the geo-specific landing pages, built across 24 unique pages, along with a 55% decrease in cost per acquisition for what had been its highest ad spend.