Case Study: Villeroy & Boch lifted conversion 275% with Bazaarvoice ratings, reviews, and galleries
Key results
The challenge
Villeroy & Boch, a premium ceramics and lifestyle brand, wanted to give online shoppers the confidence to buy higher-priced homeware without seeing it in person. It needed authentic customer content to support product discovery and purchase decisions on its ecommerce site.
The solution
The brand deployed Bazaarvoice Ratings and Reviews alongside Galleries and Social Commerce, surfacing user-generated photos and reviews on product pages so shoppers could see products used in real homes.
“User-generated content is one of the most trustworthy types of content a brand could show to their customers.”
SKSabine KaufmannHead of eCommerce Operations Dining & Lifestyle, Villeroy & Boch
The results, in context
Villeroy & Boch reported that shoppers who engaged with Bazaarvoice content converted at a 275% higher rate than those who did not, spent 175% more time on site, and placed orders with a 29% higher average order value. All figures compare engaged versus non-engaged visitors.