Apparel & AccessoriesSourced
Case Study: Le Col increased conversion 125% by combining Bazaarvoice reviews and customer images
Le Col Case StudySourced & dated by Case Study Desk
Key results
The challenge
Le Col, a premium cycling apparel brand, wanted to give new customers confidence in its higher-priced products by surfacing authentic reviews and customer imagery during discovery and purchase.
The solution
The brand deployed Bazaarvoice Ratings and Reviews with retail syndication, Galleries, and Social Commerce to combine reviews with authentic customer images across its ecommerce experience.
“Bazaarvoice is a great solution. It's proven its worth in supporting discovery, engagement, conversion, and increasing revenue for Le Col.”
ALAndrew LongleyHead of Digital, Le Col
The results, in context
Le Col reported a 125% increase in conversion rates by combining reviews and customer images. Products with reviews showed a 13% higher average order value and 155% more revenue per visitor.
Products used
Bazaarvoice Ratings and ReviewsBazaarvoice Retail SyndicationBazaarvoice GalleriesBazaarvoice Social Commerce