Case Study: Oak Furnitureland lifted conversion 248% with Bazaarvoice galleries and social commerce
Key results
The challenge
Oak Furnitureland, a British furniture retailer, wanted to capture customer photos of its furniture in real homes and turn that content into a sales driver on its website and social channels.
The solution
The retailer used Bazaarvoice Galleries, Social Commerce with Like2buy, visual and social content, and moderation services to collect and publish user-generated imagery across its site.
“Providing customers with beautiful galleries and inspiring looks created by other customers has a substantial impact on website engagement, and conversion rates. Customers who interact with our website galleries have a 21% higher average order value.”
SRSimon RuddickE-commerce Trading Manager, Oak Furnitureland
The results, in context
Oak Furnitureland reported that shoppers who engaged with its galleries converted at a 248% higher rate, spent 281% more time on site, and placed orders with a 21% higher average order value. Its Like2buy links reached a 79% click-through rate, 19 points above benchmark.