Case Study: A Fortune 250 fashion retailer generated $18.9M in additional revenue in 60 days with Bazaarvoice

Key results

The challenge

A Fortune 250 American apparel retailer operating ten ecommerce sites across four brands wanted to lift conversion and revenue from an already high-performing baseline. It sought to embed customer content more deeply into the shopping experience.

The solution

The retailer worked with Bazaarvoice on a Contextual Commerce implementation, placing ratings, reviews, and related customer content across product and category pages on all four brands' sites.

The results, in context

The retailer reported $18.9 million in additional revenue within 60 days and a 7.7% average conversion rate lift. Across all four brands, conversion rose 3.6% on average over 60 days, contributing to more than $361 million in extra revenue generated as of 2024.

Products used