Retail & EcommerceSourced
Case Study: Appliances Online tripled its conversion rate with Bazaarvoice reviews
Appliances Online Case StudySourced & dated by Case Study Desk
Key results
The challenge
Appliances Online, one of Australia's largest online appliance retailers, wanted to use customer reviews to build buyer confidence and increase conversion for high-consideration appliance purchases.
The solution
The retailer implemented Bazaarvoice Ratings and Reviews together with visual and social content and retail syndication, accumulating native and syndicated reviews across its catalog.
“Without a doubt, there's a strong correlation between customers interacting with reviews and conversion rate.”
SLSven LindellChief Marketing Officer, Appliances Online
The results, in context
Appliances Online reported a 3x higher conversion rate among shoppers who interacted with reviews. Its catalog accumulated 386,000 total reviews, comprising 83,000 native reviews and 304,000 syndicated from more than 60 brands.
Products used
Bazaarvoice Ratings and ReviewsBazaarvoice Visual and Social ContentBazaarvoice Retail Syndication