Case Study: Veraset cut tech costs 45% and beat its revenue goal by 119% with Mixmax
Key results
The challenge
Veraset, a provider of mobility and location data, was using Outreach as its sales engagement tool but ran into data-syncing problems with Salesforce along with added tooling cost. The disconnect made it harder to see metrics in one place.
The solution
Veraset switched to Mixmax, consolidating sequencing, analytics, and Salesforce syncing so metrics were visible within Gmail and Salesforce.
“Switching to Mixmax [from Outreach], the data syncing problem with Salesforce evaporated overnight, plus we saved 45% on tech costs. It was a no-brainer.”
PMPete MickartzDirector of Sales, Veraset
The results, in context
After switching, Veraset saved 45% on tech costs and resolved its Salesforce data-syncing problem. The team exceeded its revenue goal by 119% (roughly 3M against a 2M forecast) and saw an 80% open rate and 26% reply rate on cold emails.