Case Study: Atrium booked 259% more meetings and saved 348 hours a year with Mixmax
Key results
The challenge
Atrium, a data-driven sales management platform for sales and RevOps leaders, relied on manually written emails and back-and-forth scheduling to stay in touch with customers. That repetitive work consumed significant team time that could have gone to relationship building.
The solution
Atrium's customer success team adopted Mixmax, using templates with variable automation and one-click meeting scheduling to standardize outreach and remove repetitive manual steps.
“The time saved with Mixmax is huge. It empowers us to use that time we don't have to spend writing individual emails to nurture relationships with customers through proactive meetings.”
BSBridget SicardDirector of Customer Success, Atrium
The results, in context
Atrium reported a 259% increase in meetings booked with customers and a 74% email open rate. The team also saved 348 hours of manual tasks annually by using templates with variable automation instead of writing individual emails.