Employee BenefitsSourced
Case Study: Bennie doubled its cold-email reply rate with Mixmax
Bennie Case StudySourced & dated by Case Study Desk
Key results
The challenge
Bennie, a full-service employee benefits broker, was scaling its sales team and needed to run cold outbound email at volume. In its market, cold outbound HR email typically sees around a 1% reply rate.
The solution
Bennie deployed Mixmax for sequencing, analytics, and email automation, completing the implementation in under a week.
“Mixmax is so easy. It's sitting there doing all the work for you. And the team loves that it's not rocket science to use the platform.”
CFChris FloresVP of Marketing, Bennie
The results, in context
Bennie's cold-email reply rate rose to 2%, double the 1% industry average it cites for cold outbound HR email. Its average SDR books roughly 15 meetings per month using Mixmax's insights and analytics, and implementation took less than a week.
Products used
Mixmax Mixmax SequencesMixmax Mixmax Analytics