Case Study: Adwerx attributes ~25% of enterprise demos to Mixmax sequences

Key results

The challenge

Adwerx, a digital advertising platform serving the real estate and financial-services industries, wanted to lift the productivity of its growth and enterprise sales teams. Manual phone and email prospecting limited how many opportunities reps could create.

The solution

Adwerx's inside sales and growth teams used Mixmax email sequences to automate outreach and follow-up at scale.

The results, in context

Adwerx attributes roughly 25% of its enterprise sales demos to Mixmax sequences and reported almost a 100% increase in account reviews booked by its growth team. One rep booked 20 appointments through sequences while colleagues relied on phone dials.

Products used