Case Study: The Tox grows first-time visits and sales using Mindbody and Attentive
Key results
The challenge
The Tox, a Los Angeles wellness studio founded in 2019 that has grown to over 50 locations, first tried an SMS marketing platform in 2021 but found it too costly to sustain and lacking the multi-touch capabilities it needed. Promotional texts felt inauthentic, and the team wanted centralized control over marketing across a growing franchise network.
The solution
The Tox adopted Attentive, an SMS and email platform integrated directly into Mindbody, using signup units, SMS and email journeys, an introductory-offer campaign, and a win-back campaign. Corporate retained ownership of marketing content to keep branding consistent across franchise locations.
“The integration is awesome and I love that all my marketing is in one place.”
CYCourtney YeagerFounder, The Tox
The results, in context
The signup unit converted at 14.8%. At the Boston location, Attentive drove 6% month-over-month growth in sales and 52% growth in first-time visits, contributing 11% of total sales; at SoHo it drove 33% month-over-month sales growth and 62% growth in first-time visits, contributing 10% of total sales.