Case Study: Oak Haven Massage shifts booking online and cuts phone calls with Mindbody

Key results

The challenge

Oak Haven Massage, founded in San Antonio, Texas in 2005 and operating five locations with 90 treatment rooms, schedules an average of 16,000 massage sessions each month, booked individually and on an as-needed basis. Managing that volume by phone was not feasible, and roughly 70% of bookings happen on the same day as the appointment.

The solution

Oak Haven adopted Mindbody's online booking and Marketing Suite, moving the majority of scheduling online and using behavioral targeting to fill cancellations and last-minute gaps without broad discounting.

The results, in context

Oak Haven books over 60% of its appointments online, which the company describes as 60% fewer phone calls than before switching to Mindbody. This lets staff focus on in-person clients while managing an average of 16,000 sessions a month.

Products used