Case Study: Stori saw 3X more engagement moving to WhatsApp with Braze
Key results
The challenge
Stori, a Latin American fintech, wanted to give customers more creative, interactive communication experiences and drive completion of key account actions such as updating an address. The team needed a channel that outperformed traditional push and in-app flows.
The solution
Stori used Braze to orchestrate interactive WhatsApp messaging, targeting the right audience with the right strategy. The team compared WhatsApp performance against push notifications and the existing in-app process.
“Braze has been key to offering our customers creative communication experiences with the right strategy to the right audience.”
DSDavid SotoLifecycle Manager, Stori
The results, in context
Stori reported 3X more engagement with WhatsApp compared with push notifications, and a 26% higher conversion rate for users updating their address versus the in-app process.