Case Study: Canva lifted message opens 55% using Braze Catalogs
Key results
The challenge
Canva, the visual communication and design platform, needed to keep pace with its own rapid product innovation. The lifecycle team wanted to surface a wide range of features and keep content fresh without a proportional increase in production effort.
The solution
Canva adopted Braze Catalogs to manage large volumes of content variations and drive feature discovery across its Visual Suite. The team used Catalogs to launch and optimize many campaign variants from a central content source.
“To keep up with Canva's pace of innovation, we rely on Braze Catalogs to save production time, drive product adoption and keep content fresh. When we drive more users to discover our full suite of features in our Visual Suite, we reduce churn and increase LTV.”
JHJackie HillLifecycle Engagement Lead, Canva
The results, in context
With Braze Catalogs, Canva reported a 55% increase in message opens and a 47% increase in clicks, alongside roughly 1,000 hours of production time saved. The team framed feature discovery as a lever to reduce churn and increase lifetime value.