QSR / RestaurantsSourced
Case Study: KFC India lifted daily revenue per store 23% with a gamified Braze campaign
KFC India Case StudySourced & dated by Case Study Desk
Key results
The challenge
KFC India, a key growth market for the global quick-service restaurant brand, wanted to increase orders and retention across its store network. The team looked for an engaging, low-resource way to activate app users.
The solution
KFC India launched a gamified 'Bucket It' campaign using Braze in-app messages to redirect users into the game and drive cross-channel engagement, launching with minimal resources.
“Braze has bridged the gap between meaningful conversations with our customers. We are able to better and more smartly reach users.”
SJSneha JhaHead - CLM, KFC India
The results, in context
KFC India reported a 23% lift in daily revenue per store, a 22% increase in average daily orders per store, and 27% growth in repeat orders following the 'Bucket It' campaign.
Products used
Braze In-App MessagesBraze Canvas