Case Study: KFC Ecuador boosted revenue 15% with cross-channel Braze campaigns
Key results
The challenge
KFC Ecuador, part of the global quick-service restaurant brand, wanted to reduce abandoned mobile coupons and drive more revenue from its app audience. The team needed clearer customer insight to time and target its messaging.
The solution
KFC Ecuador used Braze to deliver targeted, contextual cross-channel messaging aimed at customers with unused coupons, and to gather insights on customer behavior as it rolled out new offerings such as in-store pickup.
“Braze gives us the answers we need to get to know our customers better and therefore serve them better. When we roll out new offerings like in-store pickup, we're now equipped with more insights that help us improve our marketing.”
SGStephane GodoyRegional Marketing, KFC Ecuador
The results, in context
By reaching customers with targeted contextual messaging, KFC Ecuador reduced abandoned coupons and reported a 15% increase in revenue.