Case Study: Floward grew positive reviews 21% with Braze and WhatsApp
Key results
The challenge
Floward, an online flowers and gifts retailer operating across the MENA region and the UK, wanted to build stronger relationships with customers and improve campaign performance during a peak holiday period. The team needed timely, personalized communication across channels.
The solution
Floward used Braze segmentation and real-time data with the WhatsApp channel to deliver personalized, timely messages. The approach let the team run a focused holiday campaign from ideation to launch in about five weeks.
“Braze has been instrumental in enhancing our business operations and fostering stronger relationships with our customers. The platform's robust segmentation capabilities, real-time data analysis, and breadth of channels have allowed us to deliver personalized and timely communications, driving significant improvements in engagement and retention.”
MMMohamed MousaChief Marketing Officer, Floward
The results, in context
Floward reported a 21% increase in positive reviews and a 55% WhatsApp read rate, along with a 99.1% share of voice compared with direct competitors for the holiday. The campaign went from ideation to launch in five weeks.