Case Study: SpotOn increases win rates 16% and revenue per rep 30% with Gong
Key results
The challenge
SpotOn, a point-of-sale technology provider for small and medium businesses, launched a new inside sales team to drive pipeline growth. The team needed conversation and pipeline insights to convert more opportunities and to standardize selling workflows across new hires.
The solution
SpotOn deployed Gong, using Gong AI for call briefs and follow-up emails, Smart Trackers to measure conversation quality, and Gong's forecasting tools for pipeline prioritization.
“I know more about what's going on in my team's sales cycle than I did in the previous nine months of working with them. Their productivity is incredible.”
MMMatt McGonegleDirector of Inside Sales, SpotOn
The results, in context
Within three months of adopting Gong, SpotOn reported a 16% increase in win rates, a 30% increase in revenue per rep, and 95% forecast accuracy. It also reported a 60% reduction in new-hire onboarding time, 30% pipeline growth at the top of funnel, and converting 20% more of those opportunities.