Case Study: Rippling lifts win rates 13% and CLV 15% with Gong
Key results
The challenge
Rippling, an HR, IT, and payroll software company, needed to streamline performance across a sprawling go-to-market operation covering 45+ products and thousands of accounts. Missed discovery signals, slower deal cycles, and inconsistent onboarding surfaced during rapid team expansion.
The solution
Rippling implemented the Gong Revenue AI Platform across its sales and account-management teams, using features such as AI Briefer, Call Spotlight, AI Tracker, and sentiment analysis to standardize best practices and flag churn risk.
“We shortened our deal cycles by 10% by simply sharing what our best reps were doing.”
SASalam AlnakeebManager of Sales Enablement Onboarding, Rippling
The results, in context
Rippling reported that win rates rose 13% and customer lifetime value increased 15%, while customer onboarding became 20% faster. The team also shortened deal cycles by 10% by sharing top-rep tactics and cut redundant kickoff questions by 30% using a playbook built from Gong calls.