Case Study: Mintel increases win rates by 34% with Gong
Key results
The challenge
Mintel, a global market-research firm, struggled to detect patterns across the volume of calls generated by its 6,000+ global clients. That gap delayed improvements to its customer-service and sales processes. The team wanted a single source of data-driven guidance drawn from client-call feedback.
The solution
Mintel adopted Gong to record and analyze calls and to build a coaching culture around real conversation data. Deal Boards and call analysis surfaced trends the team could act on and share.
“Efficiency is a really crucial part of how Gong makes us better.”
JMJosh MorganHead of Sales Enablement, Mintel
The results, in context
Since adopting Gong, Mintel increased its win rates by 34%, which it attributes to a coaching culture grounded in real call data. The page presents the 34% win-rate increase as the headline outcome.