Case Study: Spicer's Auctioneers reaches a 67% email open rate with Constant Contact
Key results
The challenge
Spicer's Auctioneers, a UK auction house and valuer, relies on getting accurate and timely sale information to the right bidders to drive attendance and lots sold. With bidders interested in different categories, from fine art to classic items, generic email blasts risked being ignored.
The solution
The team used Constant Contact to run its email program, using list segmentation and an online sign-up form so bidders can choose the topics they want to hear about. After each send, the team reviews open and click rates in Constant Contact's reporting to identify which subject lines and content perform best.
“Making sure we get accurate, timely information out to our customers is key to the success of our business.”
BSBarbara SpicerDirector, Spicer's Auctioneers
The results, in context
Spicer's Auctioneers reported a 67% email open rate, 28 percentage points above its industry average, and an 11% click rate, 10 points above its industry average. The figures are quoted from Constant Contact's published customer story and reflect the business's own reported results.