Case Study: Lunya lifts email open rates and grows its audience with Constant Contact
Key results
The challenge
Lunya, a Catalan restaurant and deli, wanted a direct line to its customer base to drive visits, deli orders, and event attendance. Owner Peter Kinsella saw building that connection as essential and needed a reliable way to reach customers with menu offers, event information, and behind-the-scenes stories.
The solution
Lunya used Constant Contact as the core of its marketing, sending regular newsletters and using Constant Contact's email reports to review open rates and periodically clean its list of inactive contacts. The team leaned into candid storytelling across email and social to keep customers engaged.
“Constant Contact is 90% of all of our marketing.”
PKPeter KinsellaOwner, Lunya
The results, in context
Lunya reported an email open rate 58% higher, 20 percentage points above its industry average, with an email click rate up 1% and a social media audience increase of 16,270. The owner describes Constant Contact as 90% of the business's marketing. Figures are quoted from Constant Contact's published customer story.