Case Study: Outsider Tart drives a 53% email open rate with Constant Contact
Key results
The challenge
Outsider Tart, an American bakery in London founded by David Muniz, needed to promote events and keep customers updated without marketing becoming a second full-time job. Over-emailing risked boring subscribers, while under-emailing risked dropping off customers' radar.
The solution
The bakery used Constant Contact for email marketing, relying on list segmentation to send relevant messages and to promote its recurring Thanksgiving event. Over years of use, the team came to promote the event exclusively through Constant Contact.
“These days, we exclusively promote the event using Constant Contact, and we sell out completely before the first reminder email is even scheduled.”
DMDavid MunizCo-founder, Outsider Tart
The results, in context
Outsider Tart reported a 53% email open rate, 18 percentage points above its industry average, and a 5% click rate, 1 point above its industry average. The owner reports selling out the Thanksgiving event before the first reminder email is even scheduled. Figures are quoted from Constant Contact's published customer story.