Case Study: Amarra uses segmented email blasts on Constant Contact to reach a 35% open rate
Key results
The challenge
Amarra, a New Jersey-based formal-wear design house built by brothers Kunal and Abhi Madan, needed marketing that converted its product and photography investment into orders. Buyer preferences vary by region, so untargeted announcements risked lower relevance and response.
The solution
Amarra runs email blasts through Constant Contact as its first channel for new sales and styles, targeting messages by location and relying on email segmentation as the feature it depends on most. The team uses Constant Contact's reporting to review performance and refine campaigns via A/B testing.
The results, in context
Amarra reported a 35% email open rate, 1 percentage point above its industry average, and cites email blasts as its most important channel and best return on investment. Figures are quoted from Constant Contact's published customer story and reflect the business's own reported results.