Cloud Data PlatformSourced
Case Study: Snowflake doubles new-customer conversions on top-scoring accounts with ZoomInfo data
Snowflake Case StudySourced & dated by Case Study Desk
Key results
The challenge
Snowflake wanted to strengthen its territory planning and account management by scoring accounts on their propensity to convert. Doing so required rich, reliable firmographic and technographic data to feed its model.
The solution
Snowflake fed ZoomInfo Data Cubes and real-time Scoops intent (via the ZoomInfo API) into its Account Propensity Scoring model. At least one-third of the model's critical data features were derived from ZoomInfo's 70+ data fields.
“I give props to the data services team at ZoomInfo. They've done really a great job working with us to get us what we need.”
DGDavid GojoSales Data Science Manager, Snowflake
The results, in context
Top-scoring accounts delivered a 25% higher customer engagement rate, 2x higher new-customer conversion rates, and 90% higher opportunity open rates.
Products used
ZoomInfo Data CubesZoomInfo APIZoomInfo Scoops