Case Study: Brandlive generates 18,000 leads in six months with ZoomInfo Intent
Key results
The challenge
Brandlive wanted to align its sales and marketing teams on the same in-market accounts and act at the moment those accounts showed buying interest. It also needed to scale demand generation as the business grew rapidly.
The solution
Brandlive used ZoomInfo Custom Intent and Workflows to identify accounts showing signs of interest and trigger coordinated sales and marketing action against them.
“Having sales and marketing going after the exact same accounts right when those accounts are showing signs of interest is the ultimate example of good orchestration between sales and marketing.”
SKSam Kolbert-HyleCEO, Brandlive
The results, in context
In its first six months, Brandlive generated 18,000 leads and $1,050,000 in revenue strictly from ZoomInfo Intent leads. The company exceeded its 2020 revenue target by over 900% and scaled its team from 14 to 200 people.