Case Study: BuildOps sees 5x ROI and triples its SDR team with ZoomInfo
Key results
The challenge
BuildOps needed to identify and prioritize the companies most likely to benefit from its product and to scale its outbound sales motion. The revenue operations team also wanted to surface buying signals that were otherwise not visible.
The solution
BuildOps used ZoomInfo Sales together with Intent data to identify and prioritize target accounts and to uncover buying signals earlier. The tooling helped prove the value of the SDR function internally.
“Sales has supercharged our growth potential. To date, we are seeing 5 times the ROI, given the number of new accounts it has surfaced for us.”
MJMitch JanuaryDirector of Revenue Operations, BuildOps
The results, in context
BuildOps reported 5 times the ROI based on the number of new accounts ZoomInfo surfaced. As the value of the SDR role was demonstrated, the company tripled the headcount of its SDR team.