Case Study: Smartcat cuts demo booking costs 70% with Synthflow Voice AI agents
Key results
The challenge
Smartcat, a language AI platform used by over 1,000 companies, wanted to increase the number of product demos booked while improving cost efficiency per scheduled meeting. Traditional human-caller methods had plateaued in performance, particularly in the early stages of lead qualification.
The solution
Smartcat deployed Synthflow Voice AI Agents and ran an A/B study comparing them with human callers. The AI agents initiated calls at higher frequency and maintained consistent follow-ups, producing a higher rate of answered calls, while the sales team refocused on complex, high-value conversations in a hybrid model.
“Synthflow's Voice AI Agents help us book more demos faster. We increased the conversion rates in the top of our lead pipeline: the number of contacts dialed by 31% and the number of answered calls, 24%. With more people dialed, we re-focused the sales team on high-value signals.”
DLDaniel LefanovImplementation Manager, Smartcat
The results, in context
Smartcat reported a 70% reduction in booking cost and a 24% increase in answered calls after introducing the Voice AI agents, along with 15% lead reactivation as the system re-engaged dormant contacts. The outcome was a more productive sales team and a better-qualified pipeline through a hybrid Voice AI plus human strategy.