Case Study: Aizee reactivates cold leads with a +10% conversion rate using Synthflow Voice AI
Key results
The challenge
Aizee, an AI solutions provider, needed an efficient way to re-engage a database of over 7,000 cold leads previously interested in AI workshops but with low engagement. Cold calling or mass emailing risked wasting time and resources, so the team wanted a low-risk, high-impact way to test and qualify remaining interest.
The solution
Rather than traditional outreach, Aizee used Synthflow voice AI agents for an automated but personalized campaign. A marketing email was sent a day before calling, then the team called 60 leads to test Voice 2.0 and refine messaging before scaling.
“Synthflow completely changed the way we approach lead engagement: instead of cold calls with uncertain outcomes, we had a structured, AI-powered approach that delivered 30% responses and increased reactivation by 10%.”
JMJames MulhollandCEO and Co-Founder of Aizee.ai
The results, in context
Aizee reported a 30% response rate, with one in three leads actively responding, and a 10% increase in lead reactivation as the AI qualified prospects by availability and budget. The agents ran 60 concurrent calls and sustained multi-turn conversations averaging more than seven minutes.