Case Study: Swiss Post gained 89% more site views with Sitecore
Key results
The challenge
Swiss Post serves a large audience, with most of Switzerland's roughly 8 million people touching Swiss Post in some form and more than 100,000 visits daily across around 60 external apps. It needed to reduce content production and maintenance effort while improving the digital experience.
The solution
Swiss Post built its digital experience on Sitecore Experience Platform (XP 9.0.2), consolidating content and streamlining production. The page count was reduced from about 11,000 to 7,000.
The results, in context
Swiss Post reported gaining 89% more site views, including a 300% increase in views during the Covid period, 12% longer dwell time, and 20% mobile use, alongside a 37% reduction in pages to maintain. The project was nominated for the Master Best of Swiss Web Award 2020. Figures are quoted from Sitecore's published Swiss Post customer story.