Case Study: Caleres improved conversions by 25% with Sitecore
Key results
The challenge
Caleres, a portfolio footwear company with more than 15 brands, needed to modernize its e-commerce experience and grow its online business while streamlining operations. Requirements included connecting into existing systems, processing store inventory records nightly, and providing a contemporary search experience at scale.
The solution
Caleres deployed Sitecore Experience Commerce (XC 9.3) alongside Sitecore Experience Database (xDB), Sitecore Commerce Connect, and Sitecore Experience Accelerator (SXA), integrating Azure, Salesforce Marketing Cloud, and AWS Cognito. The platform aligned content and commerce, added convenience features such as Buy Online, Pickup in Store, and scaled to handle thousands of orders per hour.
The results, in context
Following the Sitecore Experience Commerce implementation, Caleres reported an improved conversion rate of 25% along with increased customer engagement. The figure is drawn from Sitecore's published Caleres customer story.