Case Study: Kerzner International delivered record digital engagement with Sitecore
Key results
The challenge
Kerzner International, a luxury hotelier, needed to reach a global audience of millions and achieve differentiation in a competitive global market, including a fast, personalized launch for its ultra-luxury Atlantis The Royal hotel.
The solution
Kerzner deployed a composable Sitecore architecture with advanced analytics and Sitecore Content Hub for digital asset management. The team reduced the time to stand up the new Atlantis The Royal website by half and the time to enable interactive content by three times, creating over 200 modular content assets delivered in a personalized way in real time.
“Expanding our Sitecore deployment delivered stunning results for the launch of Kerzner's newest ultra-luxury hotel and is helping Kerzner deliver competitor-beating digital experiences that increase customer engagement and grow revenue.”
WBWillem BothExecutive Vice President of IT, Kerzner International
The results, in context
Kerzner reported a 64% surge in location-based abandoned-booking conversions and 2x higher personalization-driven page conversions, alongside 3x faster enablement of interactive content and around 23,000 assets migrated into Sitecore Content Hub. Content Hub also delivered 45% smaller average desktop and 71% smaller average mobile image sizes on initial page load, improving Google Lighthouse scores by 20% (desktop) and 23% (mobile). Figures are quoted from Sitecore's published Kerzner customer story.