Case Study: SeatGeek lifted GTV per contact 70% with Simon AI agents
Key results
The challenge
SeatGeek's marketing team could not efficiently promote the large volume of smaller Tier 2 events. Manual audience building could not keep pace with the number of events and constantly shifting signals such as genre preference, venue proximity, and demand patterns.
The solution
SeatGeek partnered with Simon AI to build an AI-powered propensity-scoring system using AI agents that continuously match fans to Tier 2 events. The system analyzes purchase history, browsing behavior, location, Spotify preferences, and AI personas to identify purchase intent automatically.
“Simon AI lets us reach fans at the right moment with events they're genuinely likely to attend.”
SMSteven MastrocolaSenior Director, Audience Marketing, SeatGeek
The results, in context
With continuous AI-driven targeting, SeatGeek reported a 70% increase in gross transaction value per contact sent. The system surfaced 7.1% of each market weekly as high-propensity fans across 3 test markets.