Case Study: ASOS generated $77.5MM in incremental revenue with Simon Data
Key results
The challenge
ASOS held channel-specific customer data across separate systems, which prevented a cohesive view of the shopper and made cross-channel orchestration difficult. The retailer wanted unified customer profiles to power personalized experiences and raise engagement and conversion.
The solution
Simon Data integrated multiple third-party vendors and ASOS systems to unify customer data and enable multi-channel personalization and cross-channel experimentation. The platform triggered responsive actions such as push notifications and personalized product-recommendation emails for abandoned browsing.
“With Simon Data, we unlocked the ability to unify all of our customer data and cohesively orchestrate customer experience across our marketing channels.”
AFAsh FisherHead of Technology, ASOS
The results, in context
With unified data and orchestration through Simon Data, ASOS reported $77.5MM in incremental revenue. The platform updated 50MM customer profiles daily and drew on 80K products for personalized recommendations.