Case Study: Canary reached a 5.3% winback conversion rate with Simon Data

Key results

The challenge

Canary had outgrown MailChimp's capabilities and lacked the data access needed to personalize marketing campaigns. It wanted a unified customer data platform to trigger automated, data-driven campaigns and increase engagement and subscription adoption.

The solution

Canary integrated Simon Data's platform to unify customer data into a 360-degree view, refreshed its onboarding series, created targeted campaigns for existing app users about new subscriber features, and built an automated prospecting funnel.

The results, in context

With Simon Data, Canary reached a 5.3% winback conversion rate and messaged 2,000 warm leads over four months through its automated prospecting funnel.

Products used