Case Study: BARK grew Add-to-Box revenue to $40MM with Simon CDP
Key results
The challenge
BARK's siloed platforms and fragmented data sources made customer data difficult to access and activate. The team relied on manual CSV workflows between departments that were time-consuming and error-prone.
The solution
BARK implemented Simon CDP to centralize customer data, build comprehensive customer profiles, and enable advanced segmentation and automated campaigns through a no-code interface.
“Simon makes testing, learning, segmenting, and customizing so much easier. I was doing this work manually in CSVs before, and now we can click, click, click and get a custom email out and not have to worry about undertaking a massive process.”
KEKristen ElmerSr. Director, eCommerce Sales, BARK
The results, in context
With Simon CDP, BARK grew Add-to-Box revenue from $1.1M in 2019 to $40.8M in 2023, with email and SMS driving 20% of revenue. The team also saved roughly 2.5 hours per email by replacing manual CSV work.